![]() Subtitles are a useful, inexpensive feature that are often correlated to more sales-and that are easy to take advantage of in inkFrog. Nike Air Vapormax Plus Sneaker Obsidian/Photo Blue/Black Size 10 Authentic When compromises are made, use a subtitle to make up the difference: The good examples above couldn't avoid making compromises, but happily there's a further step that you can take to ensure that you include as much relevant information as possible-adding a subtitle. Look professional, rather than haphazard, and get names and colors rightĮven with compromises, these titles are much more likely to rank highly (or avoid ranking poorly) for searches related to this product-and they're also clear, specific, and professional enough to draw clicks and sales. Present a make, model, product, color, style, and size, in the right order Match a majority of the words in the sample shopper searches above Keep in mind that you only have 80 characters to play with, so compromises have to be made-but each of these titles manages to: ![]() Nike Vapormax Plus Sneaker Obsidian/Photo Blue/Black 924453-401 Mens Unisex 10 Nike Vapormax Plus Sneaker Obsidian Black and Photo Blue Size 10 924453-401 Nike Air Vapormax Plus Obsidian Photo Blue Black Shoe 924453-401 Size 10 Sneaker Now let's look at some titles for this product that get it right: Leading with data like style codes, sizing, condition, or "hotness" just means that your listing will be passed over quickly, even when it does appear in search results.Īppearing in search results isn't enough-you also need shoppers to click, trust, and buy. Instead of make, model, product, and color, in that order, the examples are all over the place. In most of the examples above, it's not clear at first glance just what product is being offered for sale. Sneaker in Obsidian, Photo Blue, and Black In this case, that means the following terms: HOT NEW Vapormax Plus Blue Black Size 10 Men'sĬan you spot the issue with each of these titles? Most of the time, shoppers mentally identify products using words in this order: NIB Sneakers Shoes Size 10 Nike Men's Blue and Black SHARP! Size 10 Blue Black Running Shoe Nike New in Box Style #924453-401 Sneaker Obsidian Photo Blue by Nike Here are some titles for the same product that exhibit this problem: Now let's look at a slightly different problem-titles that may rank well for some searches, yet still don't draw a click, or a purchase, when seen. The problem with each of these titles is that they're missing many of the keywords that shoppers could very well search for-and as a result, other sellers with more careful keywording will likely outrank them. Nike 924453-401 January 2018 Sneakers Hot and New Here are some poor listing titles for this product: Let's look at a common, highly-desirable product-the Nike Air Vapormax Plus "Obsidian & Photo Blue" sneaker, released in January 2018.Ĭreating good listing titles can be tricky-as this Nike Air Vapormax shoe demonstrates.Ĭonsider how shoppers might search for this or similar products. With that said, a poor title can certainly hurt your search visibility. If you're lagging in any of these areas, don't expect a perfect title to put you at the top of results-because it won't. Today your placement also depends on your images, seller performance record, feedback, price, shipping and returns policies, and your sell-through rate. Gone are the days when your listing title alone determined where you rank in eBay search results. Listing titles need to balance strong searchability with readability and professionalism-both matter. In practice, it's the interplay between these two that makes for a great listing title. ![]() Remember that to actually make a sale, you have to stand out and get shoppers to click and buy, not just fly past as they scroll. Yes, it's true-eBay listing titles can to some extent either improve or imperil your placement in eBay search results.Įnticing shoppers to click and buy. ![]() Why? Because most of the help out there focuses on how titles affect your search ranking-yet there are two reasons to care about your listing titles: Every seller wants to know how to make the best possible eBay listing titles, and lots of online content exists to try to help sellers do just this.īut listing titles are a more complex subject than is often recognized.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |